Having a category for “pre-evangelism” can help you maintain a robust category for evangelism:
- Consider the distinct, intentional, concentrated mode of evangelism: I am going to talk to someone about Jesus and the gospel. And if they don’t want to talk about Jesus, I am going to move on to someone else without guilt or pressure to stick around (Cf. Matthew 10:5-15).
- Pre-evangelism is different. You’re happy to stay and build relationships out of which you may seek evangelistic opportunities. You are getting to know people. You ask general, open ended questions. You see where it goes. You hope for evangelistic conversations down the road. But not every context is equally suitable.
- Pre-evangelism is bundled with other goals worthy for their own sake: Getting to know people. Peacemaking. Acts of courtesy and generosity. Enjoying people in the various contexts God has given you (neighbors, family, work, haircut, dentist).
- Distinguishing pre-evangelism from evangelism means you don’t have to strain the definition of evangelism itself. If evangelism means everything, it doesn’t mean anything.
- It’s good to experience to distinct mode of evangelism. In that you’re not _casually_ talking about Jesus. It’s not merely ad hoc. You are deliberately sharing the good news of the gospel — on purpose. You are a messenger. Here you’re especially OK with people rejecting you. With being turned down. With having to endure 20 “no thank you” responses before God provides an evangelistic conversation.
- A lot of “friendship evangelism” or “lifestyle evangelism” talk from the 80’s and 90’s justified an abdication of our responsibility as Christians to do actual evangelism. It was a half-truth, since it tapped into into our duty to build relationships and demonstrate our faith by our works. But it tended to undercut the legitimacy and importance of doing actual verbal evangelism, something we can and should do even without pre-established relationships.
- Evangelism itself is the actual sharing of the good news, or at least the conscious activity with the _imminent_ goal of sharing the good news. It doesn’t necessarily have to result in relationships. Nor does it depend on them.
Related: I recently finished a 6-week series on conversational evangelism.



